ERIC Number: EJ1338246
Record Type: Journal
Publication Date: 2022-May
Pages: 17
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1098-0482
EISSN: N/A
A Team-Teaching Approach to Advertising Campaigns Capstone Course
Fernandes, Juliana; Lu, Lincoln; Nunez, Sarai
Journal of Advertising Education, v26 n1 p47-63 May 2022
Undergraduate advertising campaigns courses are known for their integration of knowledge, application of different skills, and group work. This capstone class partners with a real-world client and may be considered the last professional experience in an educational setting before students graduate. Using a multi-methods approach, this study describes a team-teaching method developed by advertising campaigns instructors at a mid-size private university in Florida, gauges students' perceptions on several learning dimensions, and maps out how this course is taught in American universities.
Descriptors: Team Teaching, Business Administration Education, Advertising, Capstone Experiences, Undergraduate Students, Student Attitudes, Student Empowerment, Student Motivation
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://bibliotheek.ehb.be:2814
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Florida
Grant or Contract Numbers: N/A