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ERIC Number: EJ1338246
Record Type: Journal
Publication Date: 2022-May
Pages: 17
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1098-0482
EISSN: N/A
A Team-Teaching Approach to Advertising Campaigns Capstone Course
Fernandes, Juliana; Lu, Lincoln; Nunez, Sarai
Journal of Advertising Education, v26 n1 p47-63 May 2022
Undergraduate advertising campaigns courses are known for their integration of knowledge, application of different skills, and group work. This capstone class partners with a real-world client and may be considered the last professional experience in an educational setting before students graduate. Using a multi-methods approach, this study describes a team-teaching method developed by advertising campaigns instructors at a mid-size private university in Florida, gauges students' perceptions on several learning dimensions, and maps out how this course is taught in American universities.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://bibliotheek.ehb.be:2814
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Florida
Grant or Contract Numbers: N/A