It is emphasized that an entrepreneurial university creates new conditions and opportunities for training personnel capable of performing their basic professional functions with a focus on innovative entrepreneurial activity in educational organizations. The study examines the approaches and methods of preparing future school psychologists for the psychological and pedagogical support of innovative and educational entrepreneurial activities in organizations of general and additional general education. Using the methods of scientific and pedagogical research in an experiment, the possibilities of an entrepreneurial university in the formation of the readiness of future pedagogues-psychologists to perform professional functions in an entrepreneurial innovative, and educational environment are analyzed. There were 132 participants, consisting of 64 students in the control group and 68 participants in the experimental group. The experience of the work of school psychologists in the psychological and pedagogical support of innovative and educational entrepreneurial activities is analyzed, the modeling of which reflects the content and preparation process of students -- future pedagogues-psychologists.