Purpose: The purpose of this paper is to examine the hitherto unexplored strategic potentialities of blockchain as an intangible resource for open and distance learning (ODL) to attain and sustain competitive advantage by creating a more learner centric learning ecosystem. Design/methodology/approach: Research design included review of the literature, desk research and case analyses to conduct this study so that the hitherto unexplored strategic potentialities of blockchain, a technological innovation, for ODL could be explored adequately. Findings: The findings of the paper reveal that ODL must not miss out on the opportunity of harnessing the hitherto unexplored strategic potentialities of blockchain in its quest of attaining and sustain competitiveness vis-a-vis conventional system of learning. Results of this study sufficiently hint at the possible viability of considering blockchain as a strategic resource for ODL. Practical implications: Results of this study sufficiently indicate the possible viability of considering blockchain as a strategic resource for ODL which in turn make them significant for decision-makers and policymakers engaged in developing ODL. Findings hint that ODL needs to make efforts to harness the strategic potentialities of blockchain for attaining and sustaining competitiveness which would also be helpful for ODL to contribute towards achievement of sustainable development goals. This paper attempts to provide a strategic viewpoint to the use of this technological innovation as a significant intangible resource discussing primarily the strategic perspectives of blockchain helpful in the further development of ODL. Originality/value: Although uses of blockchain-enabled applications in ODL are relatively new, the growth is very fast. The present paper offers originality and value by filling the gap created by the inadequacies of studies focusing on the idiosyncratic characteristics including but not limited to decentralization and security of blockchain. Findings suggest that blockchain offers huge potentialities in terms of benefits for entire ODL ecosystem comprising different stakeholders such as institutions, learners, educators, etc.