COVID-19 has changed the college search and selection process. Transforming the focus according to student need will continue to be important to support and recruit the next class. Some experts say the pandemic will forever change higher education and young people's attitudes about it, but others believe the crisis has shown most colleges can adapt and thrive, as long as they are aware of the various student mindsets. This article looks at what students are thinking when it comes to how they are approaching searching and selecting colleges.