Purpose: The paper aims to show the impact of insider/outsider researcher positionality and the lessons from researching the social construction of HIV stigma and sexual health-seeking behaviour within black sub-Sahara African communities (BSSA). Design/methodology/approach: The paper is a reflection on the impact of researcher positionality based on lessons learnt following a research study on the social construction of HIV stigma and sexual health-seeking behaviour within BSSA communities. Findings: Researcher positionality has a direct impact on the quality and nature of study outcomes. Depending on the nature and circumstances of a given research study, the researcher status in terms of position (insider or outsider) can be dynamic and instrumental in the level of participation by research participants. In this paper, the authors consider three important interdependent aspects central to conducting research including researcher identity, research participants and the research topic to assess the impact of researcher status on the quality and nature of the information provided by the research participants. Originality/value: A researcher who is viewed as both an insider/outsider can either positively or negatively influenced the quality and nature of the information given by the research participants.