ERIC Number: EJ1333673
Record Type: Journal
Publication Date: 2022-Apr
Pages: 18
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0273-4753
EISSN: EISSN-1552-6550
Evaluating E-Book Effectiveness and the Impact on Student Engagement
Merkle, Adam C.; Ferrell, Linda K.; Ferrell, O. C.; Hair, Joe F.
Journal of Marketing Education, v44 n1 p54-71 Apr 2022
Marketing curricula are experiencing a digital disruption as e-books and other electronic educational resources replace print textbooks. This study investigates student perceptions about the effectiveness of print textbooks and e-books. Specifically, we focus on the perceived effectiveness of e-books and the impact on student engagement. A field-based quasi-experiment was conducted with a sample of 259 students in the Fall semester, and a follow-up sample of 395 students in the Spring semester. The results show a diverse impact of e-books on student engagement. Some aspects of engagement are positively affected while other aspects of student engagement exhibit a neutral or negative leaning impact. The findings also reflect significant variation in e-book effectiveness depending on the course. Finally, we find that e-books moderate the relationship between textbook effectiveness and academic performance engagement. Highly effective e-books result in higher levels of academic performance engagement. Collectively these findings shed light on the current situation and provide a foundation for additional research to further our understanding about e-book effectiveness and its relationship to student engagement.
Descriptors: Books, Electronic Publishing, Learner Engagement, Marketing, Instructional Effectiveness, College Students, Electronic Learning, Educational Change, Textbook Evaluation
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://bibliotheek.ehb.be:2814
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A