This article explores national curriculum change initiated by the South Korean state by examining the 2015 curriculum reform. Relying on interviews with policy actors who participated in the curriculum-making process, I aimed to understand how certain reform ideas within an institutionalized, state-led curriculum change made--or failed to make--their way into official documents. Three main themes emerged from interviews: (a) entrepreneurial vision supported by elite bureaucrats and politicians, (b) education professors importing performance standards from the United States, and (c) parent-citizens empowered by education consumerism opposing elitism. Based on the data analysis, I argue cyclical South Korean national curriculum revisions, dominated by Korean elites, function as a social apparatus to disseminate and underpin neoliberal ideology. I also argue parent-citizens' political activism--empowered by three decades of education consumerism policies--succeeded in challenging Korean elitism and demonstrated anti-neoliberalism potential. As a theoretical framework, I chose critical works addressing neoliberal education reform discourses. I conclude by discussing the future of national curriculum making in the continued process of neoliberalisation.