With the pervasiveness of racism, some scholars have interrogated the role of discourse in perpetuating the racial status quo. While research has denoted how prominent leaders and policies advance deficit-laden characterizations of minoritized groups that reify racial hierarchies, how racial discourse is mobilized in day-to-day politics remains less understood. This study investigates this phenomenon by examining the racial appeals used by charter management organizations as they garner support. It finds that charter management organizations used color-evasive discourse and variable racial narratives to build the case for their organizations with funders, families, and school board members. This code-switching points to the strategic use of racial discourse in local politics while demonstrating how racial power can be manifested in the pursuit of resources.