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ERIC Number: EJ1330122
Record Type: Journal
Publication Date: 2015-Dec
Pages: 28
Abstractor: As Provided
ISBN: N/A
ISSN: EISSN-2575-694X
EISSN: N/A
Available Date: N/A
Using a Mixed-Methodological Approach to Assess the Communication Lab: Gaining Insights and Making Improvements
Anderson, Lindsey B.; Hearit, Lauren Berkshire; Morgan, Melanie; Natt, Jane
Communication Center Journal, v1 n1 p9-36 Dec 2015
The basic course is under increased pressure to complete assessments that report student achievement and learning outcomes, and the results often have funding implications (Liefner, 2003; U.S. Department of Education, 2006). Many of these assessments rely primarily on quantitative forms of data collection and analysis (Morreale, Backlund, Hay & Moore, 2011). However, these reports are only a partial portrayal of the student experience since quantitatively focused assessments tend to neglect student voices and emotion. This paper highlights the benefits of incorporating a qualitative perspective into basic course assessment work, specifically an assessment of the help provided by a communication lab (com lab). Through individual and collective observations, as well as an analysis of 99 open-ended prompts from 165 standard post-visit student surveys, we found a tension that was created when the lab's need for efficiency and effectiveness did not align with the students' need for a supportive learning environment. Two overarching themes -- interactional and organizational constraints -- emerged that illuminated the tension that would otherwise have been overlooked in a traditional quantitative assessment of the com lab. These findings provide clear avenues for improvement that can enhance learning outcomes and impact available funding, while also legitimizing the need to incorporate a mixed-methodological approach to traditional assessment work in the basic course.
National Association of Communication Centers. 738 South Mason Street MSC 1023, Harrisonburg, VA 22807. e-mail: ccj_editor@uncg.edu; Web site: http://libjournal.uncg.edu/ccj/index
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A