Constructing a Taxonomy of Media Attributes for Research Purposes.

Clark, Richard E.

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ERIC Number: EJ132995

Record Type: CIJE

Publication Date: 1975

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Constructing a Taxonomy of Media Attributes for Research Purposes

Clark, Richard E.

AV Communication Review, 23, 2, 197-216, Sum 75

Author suggests a number of strategies for constructing a taxonomy that would take into account media, individual differences, and behaviors. (Author/HB)

Descriptors: Aptitude Treatment Interaction, Classification, Educational Media, Learning Processes, Media Research

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