The purpose of this study was to investigate factors contributing to college students' attitudes towards plagiarism. This study tested a hypothesized model that students' self-esteem, usage of eBooks, working hours, and understanding of plagiarism policy predicted their subjective norm to plagiarize (SNP), which in turn, ultimately predicted their positive (PAP) and negative attitudes towards plagiarism (NAP). The study also examined if students' demographic characteristics influenced their attitude towards plagiarism. Data collected in an online survey from 90 college students were analyzed using path analysis in AMOS. Results suggested that students who do not understand university plagiarism policy and use eBooks are more likely to plagiarize. The path model achieved the best fit when the paths from eBook usage and understanding of plagiarism policy were indirectly specified to PAP through SNP. The current study contributes to the body of knowledge on the factors that affect students' attitudes towards plagiarism. This study's findings would enable faculty, policymakers, and college administrators to understand the factors that affect students' attitude towards plagiarism and formulate and implement appropriate strategies to deter students from plagiarizing.