Parents and guardians often have more fear than their students about the journey off to college. They are unsure about fit, cost and value, distance, health and safety, an empty nest, and more. COVID-19 has added even more factors into the mix. The pandemic drastically changed the way many colleges deliver instruction, as well as the ways students and their families evaluate prospective schools and determine a path forward. This article looks at the challenges, new outreach efforts, addressing concerns, and helping families move forward in the college selection process. Focusing on the fundamentals of college selection can help families move ahead in the process, even in these unprecedented times.