Missouri State University (MSU) began developing a strategic enrollment management (SEM) plan at the beginning of the fall 2019 semester and completed this initiative in December 2020. The impetus of the plan was a changing landscape in enrollment and recognition of the need to respond with intentionality. The university approached the plan by gaining buy-in with campus leadership, engaging the full campus community, involving faculty as a critical role in the process, and eventually extending the project timeline to allow for reassessing and modifying the plan due to the COVID-19 pandemic.