In this article, I critically assess the development and application of entrepreneurship education in the performing arts, specifically among performance students of Western European art music in the United States. I seek to locate this education in the sociocultural and economic context of neoliberal capitalism and to demonstrate that this education serves as a form of indoctrination in support of that system. Evidence collected from interviews of 18 staff, students, and alumni of music entrepreneurship programs from four institutions, as well as 32 hours of participant observation of entrepreneurship seminars at two institutions, are presented to further position this education in terms of equity and appropriateness for students in the arts.