English, the global lingua franca, enjoys a growing status worldwide. The high status of English is also linked to the increasing interest in teaching English to young learners (EYL), and is reciprocally linked to complex political, cultural and social forces. Research on the advantages of learning English at a young age is controversial and inconclusive, but despite uncertainties it seems that EYL will continue to be a growing trend. This study aimed to understand the forces that drive the EYL phenomenon and focuses on the analysis of parent's discourse from a critical discursive sociocultural perspective. Findings illuminate the subtle, powerful ways in which parents' discourse leads to the growing of EYL in Israel. Parents' overenthusiasm to promote English in schools stems from their perceptions about the high value of English, global aspirations and their belief in the popular axiom 'the younger the better'. Findings further suggest that decisions about EYL and its teaching are not necessarily based on professionals or academics but rather exist within the powers of the community, with parents being a dominant force.