This article is based on results from "The American Superintendent 2020 Decennial Study" (Tienken, 2021) that reported the survey results of 1218 of America's seated superintendents. Specifically, for this article, we pull from the data on equity, community relations, and social media (Horsford, Mountford, and Richardson, 2021). This article focuses on how equity operates within and around issues of community relations and social media and further considers the extent to which these issues help or obfuscate promoting equity and the benefits and banes of superintendents attempting to do so.