As greater emphasis is placed on addressing critical school issues such as school-based mental health, violence prevention, and the effects of trauma, the utilization of school counselors should be examined to ensure that these uniquely-trained professionals are mobilized by school administrators to engage these issues. Q methodology was employed to explore how a convenience sampling of 32 current principals across varying demographics and grade levels conceptualize the role of the school counselor. The results of this study provide a rich understanding of how principals view school counselors in relation to the needs of their respective school communities. Evident is a clear and consistent emphasis of principals on the need for school counselors to have a strong rapport with their students. Discussed are additional steps that may be considered in further advancing the relationships between these two types of professionals, as well as insights to inform school principal preparation programs in how school leaders can appropriately utilize student services personnel.