In Poland, talent development is organized mainly outside or alongside the educational system. A large number of privately funded informatics contests and extra-curricular talent development programs for highly motivated students are available. However, traditional competitions also exist including national informatics Olympiads and competitions mainly supported by the Ministry of Education. In particular, we stimulate interest in informatics by organizing the annual nationwide InfoSukces contest. This contest was organized for the first time in 2015 when informatics education in Poland was experiencing difficulties recruiting new students, who were in growing demand on the labor market. The aim of the contest is now to make students aware that the jobs of the future require problem-solving, digital skills, and creative thinking, all of which can be taught through informatics. The contest also provides a platform for a unique series of activities, the goal of which is to support partnerships and knowledge flow between schools and universities. This article provides a case study of the final stage of the InfoSukces contest, which involves the participants developing a "work of art" in the Scratch programming environment. It also presents the holistic method for quantitative evaluation of the students' creative visual-based programming projects.