ERIC Number: EJ1318002
Record Type: Journal
Publication Date: 2021
Pages: 7
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
EISSN: N/A
Skills Development through Experiential Learning: A Case for the Application of the Enterprise Marketing Variation Model
Hain, Joie S.; Ritz, Wendy
Marketing Education Review, v31 n2 p131-137 2021
Increased value is placed on students having real-world learning experiences. Application classes such as Digital Marketing provide the opportunity for students to achieve this experience. Employers place value with employees having both hard skills and soft skills. To support learning both hard and soft skills, the Enterprise Marketing Variation Model (EMVM) was developed. EMVM is a visual tool employed when collaborating with real-world clients. Using EMVM captures student' proficiencies associated with problem-solving effectiveness and incremental progress toward campaign goals.
Descriptors: Marketing, Soft Skills, Problem Solving, Information Technology, Models, Learning Experience, Skill Development, Teaching Methods, Data Analysis, Strategic Planning, Visual Aids, Business Administration Education, Job Skills, Work Experience, Undergraduate Students
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A