ERIC Number: EJ1316410
Record Type: Journal
Publication Date: 2021
Pages: 16
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1467-6370
EISSN: N/A
Predicting Sustainable Consumption of Package-Free Bath Products among Students in Higher Education Institutions
Valentin, Alvin Patrick M.
International Journal of Sustainability in Higher Education, v22 n7 p1753-1768 2021
Purpose: This study aims to examine the applicability of an extended version of the theory of planned behavior (TPB) in predicting pro-environmental behavior, specifically the purchase behavior (PB) of package-free bath products, among students in higher education institutions (HEIs). Design/methodology/approach: Using a non-experimental survey research design, this study empirically tested an extended TPB model through structural equation modeling. The dataset was obtained through a survey of undergraduate students in three HEIs in the Philippines. Findings: Environmental knowledge (EK) predicted attitudes toward purchasing package-free bath products. Attitudes, subjective norms and pro-environmental self-identity (PSI) predicted intention to purchase package-free bath products. Furthermore, the intention to purchase package-free bath products and perceived behavioral control predicted PB of the said item. Research limitations/implications: The results imply that the addition of EK and PSI to the TPB is applicable in predicting pro-environmental behavior, specifically the purchase of package-free bath products. Practical implications: The results showed how HEIs can encourage their students to purchase package-free bath products. Social implications: The results highlight how social and economic factors play a role in promoting or inhibiting pro-environmental behavior among HEI students. Originality/value: The findings support the inclusion of EK and PSI to the TPB for an integrative model that aims to improve the prediction of the purchase of package-free bath products.
Descriptors: Sustainability, Conservation (Environment), Student Behavior, Self Concept, Behavior Theories, Prediction, Purchasing, Consumer Economics, Structural Equation Models, Student Attitudes, Knowledge Level, Undergraduate Students, Foreign Countries
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Philippines
Grant or Contract Numbers: N/A