The aim of this study is to build a measurement tool to survey the aesthetical development of the social network "Instagram" on women and to define its psychometrical qualities. The research is a descriptive and quantitative study designed with a screening model. This Aesthetic Perception Scale is based on a proper literature survey and expert opinions. Purposive and criterion sampling methods were used while determining the sampling of the study. 716 women studying in the cities of Agri, Erzurum, Istanbul and Izmir were involved in the study. The data were collected via scale, which was developed by the researcher. Explanatory factor analysis was conducted within the research in order to present proves for the findings of the measurement tool. A scale of three factors and 36 items was developed at the end of the research. In order to present proof for the reliability of the data collected by the scale; Cronbach Alpha (a) reliability co-efficients were calculated. As a result, it is found that the scale is a valid and reliable tool of measurement in its field. Therefore; this respective measurement tool is recommended to be used while defining the aesthetical perceptions of women.