Faculty encourage students to create LinkedIn profiles and to use LinkedIn for job searches, but often realize that as soon as the profile is created, many students abandon LinkedIn. The project changed the approach to incorporate a series of assignments in which students not only revised an existing profile but then were required to develop a search strategy of their own, explained the search strategy, found three people with positions the students aspire to, and analyzed the profiles to explain why these people are suited for their positions. The approach required use of several different soft skills and enabled students to share and discuss their results. Most of the students were engaged in the project and had a beneficial overall experience.