ERIC Number: EJ131295
Record Type: Journal
Publication Date: 1975
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After "The Incredible Machine": A New Look at Promotion
Singer, Arthur J.
Public Telecommunications Review, 3, 6, 13-16, Nov/Dec 75
A discussion of how public television can lament its "inability" to draw reasonable audiences, while slighting or ignoring the professional tools that help make those audiences possible. (Author/HB)
Descriptors: Educational Television, Mass Media, Programing (Broadcast), Public Television, Publicize
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