This article builds upon Yosso's Community Cultural Wealth framework to propose a Latinidad model of Maternal Cultural Wealth (MCW). Drawing from the experiences of Latinos whose persistence motivations are rooted in their desire to honor mothers for their love, resilience, protection, and sacrifice, MCW proposes filial piety and custodial, emotional, and provident forms of capital to illuminate our understanding of the ways mothers motivate Latino men to aspire to and persist within postsecondary education.