Enrollment from online programs has become increasingly important to the fiscal stability of colleges and universities. Given the pivotal role program directors hold in maintaining academic quality, recruiting, and retaining students in online programs, there is a remarkable lack of literature available about their work and how their work is evaluated and acknowledged in the tenure and promotion process. This research gathered data from chief academic officers in the upper Midwest about their institutional practices surrounding evaluation of online program directors. Findings suggest most colleges and universities regularly evaluate faculty who serve as online program directors, but the evaluations may not specifically pertain to the unique responsibilities of that role. While about half of respondents reported the evaluations were used for tenure and promotion, that work was generally categorized as service -- the least important of the teaching-scholarship-service trifecta of tenure and promotion. Recommendations for future research are presented.