This article describes methodological and ethical issues?associated with examining?discourses of?'normality'?in the context of?the normalisation of?HIV and relationships. It considers?how sensitivity was anticipated, encountered and managed in the recruitment of participants and during research interviews, discussing the implications of these in this project. It reflects on?the tensions?present when generating data?on topics externally deemed to be 'sensitive'?but?considered?'normal'?by participants. In doing so, it has wider relevance for?research on experiences that were once prohibited?but are now considered normative?in some settings, such as gay marriage. However, highlighting the importance of 'the normal' in notions of stigma, it concludes that potentially any research project that examines or questions 'normality' may give rise to sensitivity, emphasising the importance of reflexivity in assessing and managing sensitivity throughout the research process.