Rapid social, technological and cultural changes have brought along drastic changes in education, as well. Changing educational paradigms have required revising students' attitudes towards learning, which determine learning abilities and willingness. Within this context, it has been aimed, with this study, to analyse university students' attitudes towards learning in the context of success orientation and social learning setting. In line with this aim, with a view to collecting data, Personal Information Form, Scale of Attitude towards Learning (SAtL) and Success Orientation Scale (SOS) were used in this study, which was designed in the relational screening model. The research sample comprises 221 university students studying a state university during 2020-21 academic year. In conclusion, a strong positive correlation has been found between university students' attitudes towards learning and success orientations. It has been seen that university students' attitudes towards learning predict their success orientations to a considerable extent. This study has set forth that university students care about learning and have positive attitudes towards learning. This study has revealed that university students have a strong learning orientation and show performance in this respect. Students think that their teachers have the most influence on their learning process.