To help grow the capacity of their teachers to maximize the growth of their students, Keller (Texas) Independent School District used video to provide personalized professional learning to teachers across the career continuum, from new teachers to veteran teachers looking to improve their practice. Their decision to use video-based professional learning and coaching has transformed how teachers in their district view professional learning. It is allowing their teachers to set goals, reflect, and improve on exactly what they need at the moment. It is also allowing coaches to "see" inside classrooms more often and with less intrusion on the students and giving all teachers a window into each other's classrooms without having to leave their own. This article describes how the district developed and implemented the professional learning program known as LADDER (leadership, achievement, discovery, determination, empowerment, and reflection) beginning in the 2019-20 school year. Further, it discusses how, based on the success of using video coaching, they decided to use a similar approach with their new teacher induction program starting in the 2020-21 school year. The article concludes with tips for success based on their experience with both new and veteran teachers and the valuable lessons they have learned about using video in school contexts.