This study extends the social influence factor in the Unified Theory of Acceptance and Use of Technology (UTAUT) model by delineating it into coercive, normative, and mimetic pressures based on institutional theory. It investigates the role of each institutional pressure in influencing the behavioural intention of accounting lecturers in Malaysia's public universities to use Information and Communications Technology (ICT)-enhanced student-centred teaching methods. Using a purposive sampling method, self-report questionnaires were distributed to accounting lecturers in Malaysia's public universities offering undergraduate accounting programmes. This resulted in 114 usable questionnaires. The hypothesized relationships were tested using structural equation modeling via Smart-PLS software. Only coercive and normative pressures were found to have a significant and positive influence on behavioural intention. Mimetic pressures had an insignificant influence on behavioural intention. The findings of this study are useful to authorities in the higher education sector and practitioners who have been encouraging the student-centred teaching movement. This study provides further enlightenment on which social factors yield the most effects at the present moment and which social factors need greater work to yield better effects on increasing lecturers' behavioural intentions as a whole.