ERIC Number: EJ1300429
Record Type: Journal
Publication Date: 2021-Aug
Pages: 15
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1525-822X
EISSN: N/A
Examining the Impact of a Survey's Email Timing on Response Latency, Mobile Response Rates, and Breakoff Rates
Griggs, Ashley K.; Smith, Amanda C.; Berzofsky, Marcus E.; Lindquist, Christine; Krebs, Christopher; Shook-Sa, Bonnie
Field Methods, v33 n3 p253-267 Aug 2021
The proportion of web survey responses submitted from mobile devices such as smartphones is increasing steadily. This trend presents new methodological challenges because mobile responses are often associated with increased breakoffs, which, in turn, can increase nonresponse bias. Using data from a survey of college students with more than 20,000 respondents, response patterns are examined to identify which days and times the survey invitation and reminder emails were most likely to produce nonmobile responses. The findings provide guidance on the optimal timing for recruiting college student sample members via email to reduce their likelihood of responding from a mobile device, and potentially, breaking off.
Descriptors: Online Surveys, Electronic Mail, Response Rates (Questionnaires), Handheld Devices, Telecommunications, Time, Student Surveys, College Students, Reaction Time
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A