'Be Media Smart' is an Irish public awareness campaign calling on people of all ages to 'Be Media Smart' and 'Stop, Think, and Check' that information they see, read or hear across any media platform is accurate and reliable. This national media literacy campaign was aimed at enhancing people's understanding of, and engagement with, media, while also empowering them with the skills to evaluate content across all platforms. 'Be Media Smart' is an initiative from Media Literacy Ireland (MLI), a network of volunteer members, facilitated by the Broadcasting Authority of Ireland, working together to promote media literacy in Ireland. This brief article describes MLI's 'Be Media Smart' national media literacy campaign that ran from March 19-April 7, 2019 as well as lessons learned and future plans.