ERIC Number: EJ1298967
Record Type: Journal
Publication Date: 2021-May
Pages: 15
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1098-0482
EISSN: N/A
An Asynchronous Approach to Teaching Campaigns Online
Mundel, Juan
Journal of Advertising Education, v25 n1 p13-27 May 2021
As a result of the stay-at-home mandates related to COVID-19 across the world, higher education institutions scrambled to move their curricula online. With no clear guidelines on when face-to-face (F2F) instruction will resume on campuses across the nation, this article can be a helpful guide for educators who teach, or are planning on teaching, Advertising Campaigns online. Specifically, an online asynchronous approach to teaching this fundamental course is described. Furthermore, this article provides an overview of the materials used and reviews alternative strategies to accomplish meaningful learning opportunities through the web.
Descriptors: Advertising, Asynchronous Communication, Online Courses, COVID-19, Pandemics, College Instruction, Experiential Learning, Curriculum Development, Course Organization, Group Activities, Student Projects
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://bibliotheek.ehb.be:2814
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Illinois (Chicago)
Grant or Contract Numbers: N/A