The field of career development has been focused on one-to-one practice but recent years have seen a growth in the need for alternative approaches that are more effective at challenging inequality. Collective group-based models have been identified as addressing this need but little attention has been paid to developing group coaching in the literature. The collective career coaching approach, which is underpinned by a critical pedagogical theoretical base, is introduced in this article and it is proposed that this model is able to contribute toward steering the focus of career guidance practice toward the advancement of social justice.