Introduction: Issues of urgency in learning include interest in reading and social skills in primary schools. Interest in reading and social skills are some of the basic things that are always integrated into all learning. Therefore, learning requires appropriate media to overcome these problems, one of which is a sociocultural-based reflective picture storybook (SRPS) media. Purpose: The purpose of this article is to know the importance of SRPS media to increase the reading interest and social skills of elementary school students. Methods: In the paper, the method of a comparative literature review is applied. Conclusion: This concludes that SRPS media is important to increase the reading interest and social skills of elementary school students. To improve social skills and reading fondness, a media that is suitable for the characteristics of students is needed. Students' interest in pictorial stories can be used as a solution to overcome the problem of low social skills and students' fondness of reading characters that need to be improved. SRPS media is important to be developed in future research.