ERIC Number: EJ1289764
Record Type: Journal
Publication Date: 2021
Pages: 7
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0883-2323
EISSN: N/A
Sales Education and Philanthropy: U.S. Sales Curriculum Transcends Boundaries and Elevates Employability and Income Levels in Latin America
Nielson, Blake; Barberi-Weil, Mikelle; Border, Tim
Journal of Education for Business, v96 n2 p120-126 2021
There has been an increase in sales education across the U.S. and world. Due to the growing and critical demand of sales professionals, new programs have been established at many universities. This study investigates the feasibility of adapted sales curriculum that is used in a U.S. based university and if it can be used in Latin America to help people develop skills to enhance their personal livelihood. Data was collected from both Guatemala and Nicaragua before and after the training was delivered. T-Tests were utilized to analyze if there was an increase in the participants employability and earning power. The results indicate that teaching individuals from both countries basic sales skills can immediately increase employability and earning ability. This paper outlines this process while outlining a model for collaboration and outreach efforts.
Descriptors: Sales Occupations, Employment Opportunities, Program Development, Universities, Professional Education, Cross Cultural Studies, Income, Salaries, Teaching Methods, Outreach Programs, Private Financial Support, Foreign Countries, Curriculum Implementation
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Guatemala; Nicaragua
Grant or Contract Numbers: N/A