Through an energy exhibit entitled Future Energy Chicago, we explore how using collaborative and competitive facilitation formats affect aspects of the energy literacy of guests. The study takes place in an interactive, hour-long museum experience led by a trained museum facilitator. Guests were assigned to attend either a collaborative or competitive version of the exhibit experience. We found that collaboration and competition conditions helped promote different types of energy literacy. Specifically, we found that guests in the collaboration condition showed stronger positive attitudes toward energy conservation and a greater willingness to change their energy behaviors than guests in the control condition. On the other hand, guests in the competition group showed the highest scores on the learning items. Interestingly, competition might be especially effective for female guests' learning. The results of our study provide a nuanced view of facilitation and contribute to the growing literature on live facilitation in museums.