The problem of reconstructing the conceptual content of Shakespeare's tragedies in chronologically distant Ukrainian translations is solved in the article by applying the method of complex poetical and cognitive analysis, which provides for research in two directions: genre -- text -- language (from the general characteristics of Shakespeare's poetics to the analysis of the language of his works in the source text and in Ukrainian translations), and concept -- conceptual scheme -- meaning (from the reconstruction of the relevant structures of the author's consciousness to the identification of the conceptual priorities of the writer and translators). The procedures of linguistic and cognitive modelling reveal possible directions of applying the cognitive dimension of Linguistics in studying the plurality in translation regarding to the fact that the epoch in which the translator lived and his own worldview can influence the representation of the author's idea in translation. Comparing the pre- and post-Soviet translations of Shakespeare's "Hamlet" into Ukrainian allowed proving the hypothesis that the chronologically distant retranslations of the source text must be perceived as such influenced by the national and cultural specifics of the time which improves the theory of plurality in translation by the cognitive perspective.