ERIC Number: EJ1286871
Record Type: Journal
Publication Date: 2021-Jan
Pages: 11
Abstractor: As Provided
ISBN: N/A
ISSN: EISSN-2325-4750
EISSN: N/A
Finding the Fit: Gender, College Choice, and Consumer Behavior in University Enrollment
Syed, Jessica; Johnson, Ane Turner
Strategic Enrollment Management Quarterly, v8 n4 p47-57 Jan 2021
The following qualitative case study uses secondary data from admitted student surveys to understand how women make decisions about college choice at one institution where men outnumber women in enrollment despite relatively even rates of application and acceptance. Findings suggest that women applicants noted affective factors related to familiarity and family when 'finding the fit' during their undergraduate institution decision-making. They associated these feelings during their college choice decision-making with the admissions process. By considering these variables, strategic enrollment management professionals may better understand how students make decisions about where to attend college, especially women.
Descriptors: Gender Differences, College Choice, Consumer Economics, Enrollment, Decision Making, Disproportionate Representation, College Applicants, Enrollment Management, College Freshmen, Sense of Community, Student Attitudes
American Association of Collegiate Registrars and Admissions Officers. One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 301-490-7651; e-mail: pubs@aacrao.org; Web site: https://www.aacrao.org/research-publications/quarterly-journals/sem-quarterly
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A