ERIC Number: EJ1286459
Record Type: Journal
Publication Date: 2021
Pages: 12
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
EISSN: N/A
Unplugged: Digital Detox Enhances Student Learning
Wood, Natalie T.; Muñoz, Caroline
Marketing Education Review, v31 n1 p14-25 2021
Technology and new digital media tools can enhance student learning; however, the opposite also can be true. Abstaining from technology and digital media can help students understand how such technology influences consumer behavior and how marketers may use it. This paper describes the purpose, design, and methods of an unplugged class assignment. Students pledged to abstain from all forms of digital media for 48 consecutive hours to help them develop an appreciation for how digital media influences their behavior. Students created a video documenting their experiences and applied consumer behavior concepts. Quantitative and qualitative data support the effectiveness of the project. Opportunities and challenges associated with replicating the assignment in additional marketing classes are discussed.
Descriptors: Influence of Technology, Consumer Economics, Marketing, Business Administration Education, Assignments, Technology, Experiential Learning, Computer Mediated Communication, Instructional Innovation, Undergraduate Students, Student Attitudes
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Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A