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ERIC Number: EJ1285574
Record Type: Journal
Publication Date: 2021
Pages: 15
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1533-015X
EISSN: N/A
Assessing the Impact of Complimentary Wildflower Seed Packets as an Outreach Tool for Promoting Pollinator Conservation at a Zoo
Kerr, Kevin C. R.; Harricharan, Ashley K.
Applied Environmental Education and Communication, v20 n1 p92-106 2021
Wildflower seeds have been distributed by zoos and other organizations to facilitate native plant gardening and promote pollinator conservation, but the effectiveness of these campaigns has not been formally evaluated. We use Toronto Zoo members as a sample population to assess the efficacy of distributing wildflower seeds versus informative material alone to encourage pollinator gardening habits. Through a post-treatment questionnaire, we found that the majority of recipients planted their seeds and were more likely to read accompanying interpretive material, but did not indicate greater future intentions to create pollinator habitat than those who had just read informative material.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada (Toronto)
Grant or Contract Numbers: N/A