The ways in which U.S. scholars and researchers of higher education conceptualize "race" shapes inquiry and ultimately knowledge creation and dissemination of scholarship, research, and policy contributing to the U.S. Latinx education pipeline. This conceptual study addresses the symbolic violence of what "passing for White" as Latinxs mean for studies of colleges and universities, and how centering our African and Black identities calls these manifestations into question. The focus of this study is to juxtapose themes in the U.S. higher education literature, to the experiences of AfroLatina scholars demonstrating shortcomings of "passin' for Latinx," which they construct as the under-theorization of the role U.S. anti-Blackness and Blackness plays in the construct of U.S. Latinidad. Therefore, a conceptual framework of Black-imiento is provided that can help expand the Latinx construct, future research, policy, and practice.