Underrepresentation of women in the position of school superintendent has been identified as an equity issue in the field of education. National demographics show that approximately 73% of school superintendents are male as compared to only 27% female. Of these female superintendents, Latina and nonwhite female superintendents make up a small percentage of this group (Kominiak, 2016) and scarce in the literature. This research study revealed that Latina superintendents were attracted to small rural districts with a familial environment with high levels of parental and community involvement. They shared the perspective that small rural communities seemed to be more receptive to having a Latina superintendent than larger, more urban school districts. Gender discrimination occurred in some, but not all participant cases.