NotesFAQContact Us
Collection
Advanced
Search Tips
Back to results
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ1282066
Record Type: Journal
Publication Date: 2020-Nov
Pages: 9
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1098-0482
EISSN: N/A
The Use of Short, Supplemental Content Videos in the Ad/PR Classroom
Murphy, John; Bouchacourt, Lindsay
Journal of Advertising Education, v24 n2 p103-111 Nov 2020
The objective of the research reported in this article was to evaluate the usefulness of supplemental videos in the advertising and public relations (PR) classroom, featuring luminaries in these same fields. Students in an introductory course in advertising and PR were given an assignment based on videos from an online library of short videos. Through a survey, students shared their attitudes and open-ended opinions toward the assignment and the videos. The findings suggest that having an assignment that incorporated videos was a useful addition to stimulate students' understanding of course materials. The videos were regarded positively along a number of important dimensions and motivated students to learn more about the advertising industry. This paper also includes five suggestions for incorporating the videos in an instructional setting.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://bibliotheek.ehb.be:2814
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A