Fostering children's engagement in regular recreational reading beyond independent skill acquisition is beneficial to promote continued literacy engagement. Regular recreational reading is associated with both literacy skill acquisition and maintenance across the life span. Children's perceptions of the importance and value of reading can influence their motivation to read. However, it is not currently known if children continue to perceive the value of reading beyond the period of independent reading skill acquisition. Findings from a sample of 997 older elementary children indicate that some children may not recognise the value of reading beyond independent reading skill acquisition. This is particularly significant, as children who valued the practice of reading read with greater frequency. In addition, children's subjective task valuing of reading was revealed through the scope of benefits they associated with engagement in the practice, which influenced their conceptualisation of its value. These findings have implications for future educational reading interventions, as fostering greater valuing of regular reading may enhance children's reading engagement, with valuing of reading found to be an important component of children's reading motivation.