Negative stereotypes about intellectually gifted individuals prevail among teachers and in society although empirical research has debunked them. They are also dominant in mass media representations of gifted individuals such as newspaper reports. The present study investigated whether stereotypic representations in newspaper articles contribute to the stigmatization of gifted individuals and whether nonstereotypic, evidence-based representations might help destigmatize gifted individuals. Two randomized controlled studies with N = 431 and N = 432 university students, respectively, were conducted. In both experiments, the stereotypic representation caused more negative attitudes toward gifted individuals (d = 0.86/0.81), whereas the evidence-based representation caused more positive attitudes (d = -0.54/-0.58), compared with a control group. Quality of previous relationships with gifted persons moderated both effects to some extent; however, both effects were quite robust against potential moderators. Results indicate that the media should be aware of their influence on recipients' attitudes. Giftedness researchers should more actively join in the public debate to counteract stigmatization of intellectually gifted individuals.