We investigated how focusing on the details (experience focus) versus self-narrative significance (coherence focus) of valenced transitions informs appraisals and emotions at recall. Participants (N = 302) selected a negative or positive transition and rated their emotion. Two weeks later, they described their event using an experience or coherence focus, then rated emotion, event impact, self-relevance, and memory characteristics. A coherence (vs. experience) focus produced lower negative affect and greater psychological impact, particularly for negative transitions. The negative-coherence group showed the largest decrease in negation emotion over time. A coherence (vs. experience) focus resulted in less perceptual detail, reactivity, and re-experiencing. Positive (vs. negative) events were deemed more central to identity and connected to other events. Mental focus informed psychological impact and negative affect, while event valence influenced self-relevance. These findings remained when event type (interpersonal) was matched across groups. Motives for framing autobiographical memories and implications for adaptive self-reflection are discussed.