
ERIC Number: EJ127503
Record Type: CIJE
Publication Date: 1975
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Effect of Additional Verbal Information on Retention of a Radio News Program
Findahl, Olle; Hoijer, Birgitta
Journalism Quarterly, 52, 3, 493-98, Aut 75
Concludes that although the amount of repetition is of some importance, the nature of the repeated content is of greater importance for the listeners' capacity to recall a message. (RB)
Descriptors: Higher Education, Media Research, Memory, News Reporting, Radio, Recall (Psychology), Verbal Communication
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