This research paper demonstrates the distribution and change of students' geographic origin in the Academic Success Center of a liberal art university from academic year 2015 to 2017. GIS (Geographic Information System) is used as the research tool, and maps are produced in accordance with the count of participants' home address zip code. Results imply that school districts, college recruitment offices and other centers or departments can attain straightforward images of the geographical distribution of their students. This research gives valuable insights on how educational researchers or administrators can use the GIS for recruitment and marketing purposes.