ERIC Number: EJ1273524
Record Type: Journal
Publication Date: 2020-Dec
Pages: 19
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0273-4753
EISSN: N/A
A Critical Review of the Literature for Sales Educators 2.0
Cummins, Shannon; Nielson, Blake; Peltier, James W.; Deeter-Schmelz, Dawn
Journal of Marketing Education, v42 n3 p198-216 Dec 2020
In this article, we review the recent expansion within the sales education literature from five primary journals and the business literature at large. The five primary journals are the "Journal of Marketing Education, Marketing Education Review, Journal for the Advancement of Marketing Education, Journal of Education for Business," and the "Journal of Personal Selling & Sales Management." Of the 119 identified articles published in the past 15 years, experiential learning, career development, and assessment were the three most prominent topics. Of these, 69% were published after the Cummins et al. review article "A Critical Review of the Literature for Sales Educator," which was published in "Journal of Marketing Education" as a means of expanding sales education research. Future research opportunities in sales education are offered with suggested hypotheses for investigation. A reference table of classroom innovations is provided as an easy guide to instructors seeking vetted pedagogical enhancements. [For "A Critical Review of the Literature for Sales Educators," see EJ997395.]
Descriptors: Marketing, Sales Occupations, Periodicals, Business Administration Education, Educational Research, Teaching Methods, Instructional Innovation, Experiential Learning, Career Development, Journal Articles, Ethics, Thinking Skills, Role Playing, Student Evaluation, Simulation, Artificial Intelligence
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Publication Type: Journal Articles; Information Analyses; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A