ERIC Number: EJ1273522
Record Type: Journal
Publication Date: 2020-Dec
Pages: 15
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0273-4753
EISSN: N/A
Running with Your Hair on Fire: Lessons Learned from Transitioning a National University Sales Competition from Face-to-Face to Virtual in 16 Days
Inks, Scott; Barber, Kenyatta; Loe, Terry W.; Forbes, Lukas P.
Journal of Marketing Education, v42 n3 p257-271 Dec 2020
Since their inception, university sales competitions have been key learning and educational components of university sales education. Over the past two decades, the oldest and one of the largest sales competitions in the United States has been held in a face-to-face format. However, due to the educational environment created from the COVID-19 pandemic, this competition was forced to convert to a virtual format over a 16-day period. This research outlines the steps taken to convert this event to virtual format and presents insights for other universities endeavoring to produce virtual sales competition events. Finally, research implications and direction for future research are presented.
Descriptors: Salesmanship, Competition, National Programs, College Students, Technology Uses in Education, COVID-19, Pandemics, Business Administration Education, Experiential Learning, Teleconferencing, Role Playing, Satisfaction
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://bibliotheek.ehb.be:2814
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A